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Swiss auto market: -9.3% in Q1 2013

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With 71’751 new registrations in the first quarter of 2013, the swiss passenger car market has shrunk by 9.3% in comparison with 2012.

New car sales have dropped year-on-year respectively by 10.1% in January, 4.6% in February and 12.1% in March. Among the top 15 brands, the majority register sharp declines, with a few notable exceptions:

Marché Suisse 2013 T1

Audi, BMW, Toyota and Mazda were the only top 15 brands to increase their volumes in Q1 2013. The biggest progressions in absolute sales volumes were scored by Suzuki (+928 vehicles, or +82.1%), Mazda (+649), Honda (+389) and Toyota (+202). The sharpest absolute declines were recorded by Volkswagen (-3237) and Renault (-1132). Jaguar achieved the strongest relative progression, getting close to double its sales volume (+95.3%).

Over this first trimester, the share of diesel holds steady at 37.9% of units, in continuity with the records seen in 2012. The share of 4×4 increases at 36.2% of cars sold, versus 31.1% in Q1 2012. Alternative car sales increased by 43.7%, but account only for 3.2% of the market.

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