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Swiss auto market 2012: winners & losers

Sedans

The D Premium segment should suffer from SUV cannibalization, but it actually grew by 6%, versus 2.9% for the whole market. Same results in the E Premium segment, which grew by 7%. A bit of softness can be found in the less prestigious D & E offering where far behjind the Skoda Octavia ogre, sales are overall declining by 6%.

Marche-Suisse-2012-Segment-D-Premium

Marche-Suisse-2012-Segment-E-Premium

Marche-Suisse-2012-Segment-D+E-Value

Hybrids & Electric cars

The share of alternative/hybrid cars is increasing, but more so through the sales of hybrid versions of mainstream models than dedicated models such as the Prius. New models such as the Ampera & Leaf are not making a breakthrough. Sales of the Fisker Karma seem to be running out of steam after the first wave of early adopters, monthly registrations sank from 14 in April and May to 4 from June through August, then only 1 to 2 cars per month since September. This does not quite look like momentum. It will be interesting to see whether the Tesla Model S does better in 2013.

Marche-Suisse-2012-Hybrides

Compacts

Compact cars in the B & C segment are under pressure. Easy to notice, harder to diagnose. Media and economic context ? Migration of customers toward SUVs ? Backlash from an excellent 2011 year and replacement purchases anticipated because of euro-bonuses ? These segments represent a third of total volume, and growth is clearly not coming from them.

Marche-Suisse-2012-Segment-B

Marche-Suisse-2012-Segment-C

Marche-Suisse-2012-Segment-C-Premium

Liens

Le sujet du forum – les articles sur le marché suisse – les essais récents:

Opel Insignia OPC Sports Tourer Opel Astra OPC 35'000km en Ferrari 550 Maranello Essai BMW M135i xDrive Essai Honda Civic Essai Volvo V40 Essai Mercedes ML 350 Bluetec 4Matic Essai longue durée Audi S4 (B6) Essai longue durée Audi S5 Sportback

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