Polestar Precept: thou shall be sustainable

Can luxury be sustainable ?With the Precept concept, Polestar charts the course for its product plans and styling direction in the form of an elegant four door electric coupe. The swedish firm owned by chinese conglomerate Geely also wants to make a statement in terms of its approach to sustainability.

The tenets of this eco-conscious luxury philosophy build mainly on a careful selection of interior materials. Leather hides, raw plastics and chromes are replaced by lighter and stronger recycled or natural materials.

For instance, use of Bcomp’s flax-based composites for interior panels and seatbacks offer significant improvements over conventional materials, including up to 50% saving in weight and up to 80% reduction of plastic waste.

Polestar only discloses scant details on the car itself. A long 3.1m wheelbase accomodates a large but unspecified battery pack in the floor. Classic mirrors have been replaced by digital elements such as those found on the Audi e-tron or Lexus ES. There is no rear window: the center mirror is digital as well.

Polestar continues to collaborate with Google on a multimedia interface natively based on the Android operating system. The 15″ center display is used for infotainment purposes while a 12.5″ element is placed in the axis of the steering wheel. Polestar also leverages eye tracking technology to manage display content and monitor driver attention in assisted driving modes. A low profile LIDAR module is mounted on the top of the windscreen.

The Polestar Precept will unveiled at the 2020 Geneva autoshow. Precept follows the Polestar 1 hybrid coupe, the Polestar 2 compact electric sedan due for first deliveries late 2020, and an upcoming Polestar 3 SUV.

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