Re: Avenir Alfa-Roméo
Publié : 25 juin 2015 09:40
beaucoup mieux que l'actuel, trop coloré à mon goût !
n May 2014, FCA unveiled a plan for Alfa that envisioned eight new models from 2015 through 2018. The lineup would generate 400,000 global sales by 2018 -- about 150,000 from North America. Marchionne at last week reconfirmed the 400,000 Alfa sales target by 2018, adding only that a second model will debut six months after the Giulia.
Warburton estimates that 130,000 of these North American sales should come from the U.S. -- if it were to achieve that 150,000-unit goal. However, he does not see an Alfa range broad enough to reach such a volume. "It is clear that in the U.S., car sales grow pretty much in proportion to how many models OEMs offer. Audi sells 180,000 units in the U.S. with over 20 models [on various nameplates], Infiniti 120,000 with about 10 models. It seems inconceivable Alfa could hit its North America target with just two or three cars," Warburton said.
George Galliers, an auto analyst at the Evercore ISI brokerage house in London, said, "5 billion euros and nostalgia doesn't equal 400,000 units in 2018." In his view, Alfa Romeo is a niche brand favored by enthusiasts who tend to be ruled by their heart over their head. "Such brands' unit sales growth tends to be strong at first, given low bases and the rush of enthusiasts to the product, but plateaus very quickly as mainstream buyers stay away," he added. Galliers noted that similar sales patterns are prevalent at other niche brands, such as Maserati and Jaguar.
Galliers called for a "blue sky" scenario where Alfa sales could reach 330,000 units by 2018, while IHS forecasts just 216,000, slightly more than half of the 400,000 target. LMC Automotive predicts 251,000 units in 2018. "If the Giulia doesn't meet expectations, then Marchionne could finally let it lie" with the brand, said Ian Fletcher, an analyst at IHS in London.
De quelle manière?Si c'est exécuté selon les plans, le réseau va devoir s'adapter (ou être adapté)
4C and 4C Spider: Launched in 2014 and early 2015, there are no refreshes planned before 2019. A more powerful GTA variant is under consideration.
Giulia: The midsize sedan previewed in late June will be publicly unveiled at the Frankfurt auto show in September. The Giulia initially will come with a Ferrari-derived, 503-hp, twin-turbo, 2.9-liter V-6 to compete with the BMW M3. A 2.0-liter, turbo inline-four will follow, possibly in 2017.
Midsize SUV: The Audi Q5 rival is set to debut in early 2017. It will share the Giulia's underpinnings and engine range.
Large sedan: Alfa Romeo's new flagship, to rival the Audi A6 and BMW 5 series, will be a large version of the Giulia. It will have powerful versions of the new engine range, but no V-8 is planned.
Roadster: Alfa Romeo is working on a larger roadster than the Mazda-based Fiat 124. The Alfa roadster will use a shortened version of the Giulia platform and share the same powertrain offerings.
Midsize coupe: This Giulia derivative will basically be a roofed version of the new roadster and is set to compete with the BMW 4-series coupe and the Audi A5.
Large SUV: Alfa Romeo has long planned a large SUV, mainly for the U.S. and China. The production model will share its underpinnings with the large sedan and compete with the Audi Q7 and BMW X5.
Compact hatch/sedan and coupe: A final decision has not been made on these models because of the different needs of various regions. Europe is asking for a five-door hatchback to replace the current front-wheel-drive Giulietta and a station wagon variant to rival the Audi A3 Sportback.
North America and Asia have little need for compact hatchbacks and wagons, so they are pushing for a four-door sedan and a compact coupe. FCA CEO Sergio Marchionne said that "technically," Alfa's future compact models could switch to rear-wheel drive, using a shortened Giulia platform, but a decision to do so has not been made.
Elle ne devraient pas partager la même plateforme comme leurs cousines des années 70. La Barracuda devrait être plus compacte, tout du moins si on peut croire http://www.allpar.com .Gringo a écrit :On voit une Dodge (?) Barracuda sur 2018. Par le passé, c'était une proche cousine de la Challenger vendue sous Plymouth.
Et beaucoup de ?s sur la case Alfa à partir de 2018. Après avoir attendu... longtemps, c'est maigre.J'ai quand même de la peine à comprendre des projets comme le Spider 124 (même si les coûts sont partagés) alors que le core business de Fiat est hors d'âge.
“An important part of our job is to make the existing Alfisti happy,” he acknowledges. “It is wonderful, knowing how many people have continued to support our brand in its bad years. But there are not enough of these people available to build a strong future. We have to find more customers, and the way to do that is by providing what they want. Fancy niche models will not contribute very much to our stability.” He does not say “like the 4C” but it is clear this is what he’s thinking.
Dans ce contexte, on peut comprendre leur énervement face à l'incrédulité des analystes sur leurs objectifs de 400'000. Viser moins de 5% de PDM ne devrait pas être si difficile ?Last year, he explains, around 90 million cars were sold worldwide. Nine million were premium cars – and a remarkable two-thirds of those fell into just four sectors: full-sized saloon, full-sized SUV, mid-sized saloon and mid-sized SUV. Who can be surprised that Alfa plans to launch products in these classes to build its eight-model future?
Sans blagues ? C'est un élément nouveau ?Need to guarantee proper global distribution network execution