Philosophie & Stratégie & Avenir de Lotus
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par ze_shark » 27 nov. 2010 10:30
Cette pub tourne régiulièrement sur CNN. C'est l'esprit de Pierre de Coubertin, l'important est de participer.
Re: Philosophie & Stratégie & Avenir de Lotus
Message par dahu » 27 nov. 2010 16:32
Voici la tenue :
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par ze_shark » 03 déc. 2010 16:13
La payroll de Lotus doit être bien tassée avec tout ce beau monde. Il y a plus qu'à attendre que Mario Theissen, fraîchement retraité de BMW, vienne s'ajouter à la liste.
Curieux qu'ils n'ont pas encore recruté un ex-pilote de course pour jouer rohrliser leurs nouveautés sur la Nordschleife.
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par _nicolas » 07 déc. 2010 09:38
”Simplicity is the keynote of all true elegance” - Coco Chanel
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par Corsugone » 07 déc. 2010 14:01
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par Corsugone » 14 déc. 2010 20:43
Automotive elder statesman and former General Motors chief Bob Lutz has said he gives the new Lotus recovery plan “a 60 per cent chance at least” of achieving its objective of launching five new models, moving prices towards the £100,000 bracket and finding 6000 to 7000 buyers a year.
Lutz was recently invited by Lotus CEO Dany Bahar to become a member of Lotus’s senior advisory board of industry experts, put together to advise on the running of the company.
Read the full story on all of Lotus's new models
“People keep asking me if I’m sure the new plan will work,” Lutz told Autocar, “and of course I can’t guarantee that. It’s a risk. But I’m quite certain it stands a better chance than the Lotus status quo, which for sure would eventually lead this great brand into terminal decline.”
Lutz admitted that Bahar’s unprecedented strategy of revealing five new models at once contains “a fair bit of showbiz”, and acknowledged that the cars and timings are likely to change a good deal before they hit the market. But he claimed the idea of making cars that are “fantastically desirable” is the only option and exactly the way to go.
He said Lotus’s backers, which indirectly include the Malaysian government, are taking “a pretty big gamble”. But he added, “The engineering I’ve seen so far is very good, and they’re definitely going about it the right way. The money they’re spending on each model is only a fraction of what we’d have spent at GM on similar projects.”
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par Corsugone » 15 déc. 2010 20:31
Lotus is planning to power the new Esprit with its own design for a V8 engine, company boss Dany Bahar has revealed to Autocar.
The company is currently doing a feasibility on the possibility of an all-new, Hethel-engineered V8 which would appear in the 2012 Esprit and a V6 for the new Elan and other models he admitted.
“We have done three engines for other manufacturers; why not do it ourselves?” he said. “The engine is the heart of a sports car; we should do our own product.”
Bahar admitted that despite the high investment costs of developing two new engines it could end up paying dividends with future cost savings brought about through commonality of parts.
Lotus engineering chief Wolf Zimmerman also revealed that the planned three-strong family of mid-engined Lotuses that will start with the Esprit will share a common platform, brakes, suspension and electrical systems.
Bahar also revealed that customer reaction to the new Esprit being powered by a Toyota V8, as was originally planned, was behind the decision.
“In the mind of sports-car enthusiasts, Toyota power might not be good enough,” he said.
But the final decision on whether Lotus will green light the cash for engine development will be taken at the end of January. “The decision then will be purely financial,” said Bahar.
Sans blague, Bahar commence à se poser la question de produire ses moteurs et notamment suite à la réaction du public concernant le V8 Toyota de l'Esprit. Ils réfléchissent chez Lotus, c'est bien, à titre personnel, c'est déjà tout réfléchit depuis longtemps, il faut virer Toyota .... au pire passer un contrat avec BMW, VW, AMG, etc .....
Re: Philosophie & Stratégie & Avenir de Lotus
Message par dahu » 15 déc. 2010 20:40
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par Corsugone » 15 déc. 2010 20:58
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Philosophie & Stratégie & Avenir de Lotus
Message par _nicolas » 16 déc. 2010 08:39
Plus ce thread avance, et plus ça sent le gag !dahu a écrit :Je pense que si c'est le cas faudra prévoir un petit délai, ou alors je souhaite bonne chance aux premiers propriétaires en 2012 de ce nouveau moteur
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par Corsugone » 16 déc. 2010 11:42
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par Corsugone » 16 déc. 2010 17:01
LOTUS RENEWS THREAT TO BUILD ESPRIT ABROAD Pistonhead.
Linked demand for taxpayer cash will land on coalition doormat in January
Could Esprit be built alongside Boxster?
Lotus says it will submit its application for a cash injection to the UK government in January, and has confirmed it will move production of the charismatic British brand's promised new models overseas if taxpayer funds aren't forthcoming.
According to the Financial Times yesterday, Lotus chief exec Dany Bahar has already spoken to Magna-Steyr in Austria and Valmet in Finland (which builds the Porsche Boxster), with a view to securing production facilities.
The threat has been out there for a while, causing consternation in the ranks of existing Lotus enthusiasts, although we still don't know if this is political gamesmanship as Mr Bahar puts the finishing touches to his demand for UK taxpayer support.
A government grant will keep it in the UK
No figures have been released officially, the Lotus boss saying only that the application will land on the Department for Business, Innovation and Skills' doormat in the New Year. However earlier reports have suggested the price of Lotus's loyalty to the UK will be £40m. Either way, the government's response should be clear by April.
If they (we!) cough up the cash, it will be earmarked for a new factory development at Hethel, which could also herald the creation of 1,000 extra jobs.
The bold plan is to increase sales from a little over 2,000 units to 6-8,000 units by 2015, a scheme that has been given a 60 percent chance of success by one of the 'galaxy of star's recruited to the Lotus banner in recent months - namely 'legendary' US industry executive Bob Lutz. Or to put it another way (one might possibly infer), a 40 percent chance of failure.
Probably... Lotus has said previously that its five model expansion plan will cost somewhere in the region of £800m.
Meanwhile, in yet another move to 'up the ante', Dany Bahar told Autocar yesterday that he's considering commissioning an in-house Lotus V8 as an alternative to the Toyota unit originally envisaged for the new Esprit.
Apparently potential punters aren't overly impressed by the Japanese option, but he won't make a decision until January when the funding plans are known.
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par Corsugone » 16 déc. 2010 22:29
Lotus Director Of Design Awarded Trophee du Design
Donato Coco receives his award. From the left: Stephane Meunier, (Director and Editor in Chief 'Automobile Magazine), Donato Coco (Director of Design Lotus Cars), Margot Lafitte (TV Presenter, V6), Francis Monsenergue (Editor in Chief, motorsport l'Automobile magazine).
Here’s what they said (translated into English)……Donato Coco, ex-Ferrari and Citroen is not afraid of facing challenges. Joining Lotus in the autumn of 2009, he faced the challenge of designing five complete cars with only ten months in which to deliver. And the circumstances were not ideal. “When I arrived I found tools from about ten years ago and definitely not enough people to support the scale of the project”, Donato told us. “These things were not a huge problem for me because I come from that culture (Donato was a sculptor having trained at NDLR), but with the imposed deadlines it seemed impossible. So I immediately concentrated on the design. By the end of March 2010, we already had the first full scale models. I wanted our cars to physically represent their performance capabilities and to express a presence on the road. I wanted the styling clean, athletic, combining lightness and power.
“The difficulty of managing so many projects at the same time helped us in the end and allowed us to have a clearer overview of the range and to articulate each model in a better way. The styling may still change in the future, especially the cars coming out later such as the new Elise and Eterne but the Esprit will have very few changes, its design will be completely defined before the end of the year.”
L’Automobile ended by asking: Do we need add anything more about this man to justify awarding him with the Trophee du Design?
Well, we certainly don’t think so.
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Re: Philosophie & Stratégie & Avenir de Lotus
Message par Corsugone » 18 déc. 2010 20:30
Donato Coco nous en dit plus, intéressant d'apprendre que Lotus déclinera plusieurs versions d'un même modèle. Comprendre ou sous-entendre des versions "Challenge" ??
Enfin, le nouveau poète de la marque, Wolf Zimmermann (ex-AMG), carré. Bien que le son soit mauvais, j'ai bien compris que si Lotus souhaite être au niveau des compétiteurs, la motorisation doit être convaincante. Des négociations existent avec Toyota mais aussi avec d'autres marques. Il semble gêné de répondre... Il est aussi possible d'envisager des moteurs Lotus. Concernant la fabrication, là encore, Wolf précise que la sous-traitance a du bon. Prenant les exemples de Lamborghini et AMG, il considère que l'on peut faire assembler, en partie, ses voitures par une sous-traitance très compétente. Ces déclarations datant d'un mois, elles expliquent mieux les sorties de D.Bahar ses jours ... Comme quoi .... notons que Personne n'a rien relevé en Novembre. Wolf semble avoir l'écoute de Dany. Il a le mérite d'être clair.
J'oubliais, les premiers mulets de l'Esprit rouleront dès 2011 ... et sous leur forme final en 2012.
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