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During a recent interaction, Britta Seeger, member of the board of management, Mercedes-Benz AG Marketing & Sales told Autocar India, “The strongest market where we are selling the current S-class is first China, second USA, third South Korea and fourth Germany.” Having such a widespread appeal has seen Mercedes’ flagship model attract a diverse set of customers to the brand worldwide.

Providing further insight, Seeger mentioned that, on average, Chinese customers tend to be the youngest S-class buyers, owning the luxury sedan while still in their 40s. “Many of them are first-car buyers, but also the youngest car buyers. So obviously, they are very much into digitisation and new technology.”

South Korea, meanwhile, has shown an increasing female influence. “In South Korea, we have the strongest female base driving an S-class or being driven in an S-class, where every fourth customer of an S-class is a female customer,” said Seeger. She added that a greater proportion of owners in these Asian markets, including India, tend to be chauffeur-driven.

S-class buyers in Western Europe and the US, on the other hand, generally prefer taking the wheel themselves and, as such, put a greater emphasis on the vehicle’s driving manners. Moreover, they typically aren’t first-time car owners. Seeger explained, “The majority of our customers – up to 70 percent in the US, 80 percent in Western Europe – they are totally loyal. So they had a Mercedes before, either an S-class or any other car of our product portfolio, and then they buy a Mercedes. So what you see is that we have a very diverse portfolio.”

torrentmt a écrit : ↑

31 oct. 2020 11:21

Elle sort automatiquement de sa place de parc en crabe. Impressionnant les degrés de braquage des roues arrière. On pourrait croire que c'est le train avant..

PS les roues arrières sont au premier plan

Technologiquement et les assistances actives sont au top. Je crois qu'il n'y a pas mieux actuellement