fter a first generation pilot and a second generation that surfed opportunistically the wave of 147$ oil and global warming widespread dogmatic acceptance, the third generation Toyota Prius has to be the hybrid that crosses the automobile chasm. A hybrid that delivers much more than the exciting idea of a different or better personal mobility. Like the Citroën 2CV in the 70’s and 80’s, driving a Prius on the old continent has been a social statement that has to be outgrown. The brand needs to overcome the “green bourgeois” cliché to turn Toyota’s visionary investments into mainstream market penetration.